Portfolio Examples

Over the thirty years of his career in the performance and racing marketplaces, Steve Cole has developed capabilities to help clients reach their audiences.

These include:

Print Advertising Copy

While I had experience writing advertising copy, it wasn’t until I worked at Barry Grant, Inc. from 2000 to the end of 2003 that I really sharpened my skills.

Paired with Sue (Reber) Moore, the Advertising Director, we created many memorable ads. She’d create the layouts, and I would insert the copy. Initially, I began by proofing her copy, but soon we found ourselves moving to sharing the creative task.

Sue worked with me to tighten my wording, and I gained an appreciation for making the case for the product in constrained space.

The accompanying “Demonized” ad was one of the most enjoyable ads I have ever done, and primarily because Sue and cartoonist George Trosley created an environment which allowed you to wheel freely with the text. All of George’s materials created a fun, up-tempo mood, but this one seemed to write itself!

Demonized
 
 

Editorial content

Providing feature editorial content has been an enjoyable task, which allows me to talk to very interesting people about a wide range of topics – from how a product or a system works to an interview about the subject’s life and experiences.

Over the years I have worked with some great people, and two of them, Woody Hatten and Steve Collison are, unfortunately, no longer with us. And, I am unhappy to say, the stories I provided to Steve at Super Stock and Drag Illustrated and Woody at the sister publication, Pulling Power magazine were irreparably damaged in a flooded basement a few years ago. Unfortunately, both of these titles left the scene.

Another fallen flag is Trackside, Dean Nardi’s well done circle track magazine which focused on the Northeastern U.S., plus some eastern Canadian racing.

Some of the titles have a PDF file of a representative story from my archives.

Performance Racing Industry

 

SEMA News

 

Trackside

 

Drag Racing Action

Drag Racing Action logo

 
 

Magazine editor

My career has taken me in and out of the Editor’s chair three times.

My first stint was as the Editor of The Puller magazine, the house organ the National Tractor Pullers Association (NTPA), from 1977 to 1984. The magazine went through two new logo designs and a format change during that period, and grew with the association and the popularity of the sport.

The second chair was at Babcox Publications from 1985 to 1991, as first the Managing Editor and then Editor of Specialty & Custom Dealer, a trade publication for the specialty and performance aftermarket. Despite a complete redressing of the logo, layout and other upgrades, the economic downturn of the early 1990s ended the magazine.

In January, 2004, I settled into the Editor’s seat of the International Hot Rod Association’s house organ, Drag Review. However an attractive opportunity presented itself to work for Flaming River Industries, and after serious deliberation, I left Drag Review in July that year.

I view the experiences I have gained in each position as a bonus. I made many friends, expanded my professional horizons and met people who I had admired and would not have had a chance to know in depth.

 
 

News releases

Flaming River announces new keyed steering columns for Mopar applications

Flaming River announces new keyed steering columns for Mopar applications

 

PROJECT 1320 participation at Golden 50 NHRA Winternationals

PROJECT 1320 participation at Golden 50 NHRA Winternationals

 

Project 1320 to chronicle drag racing's pioneers

Project 1320 to chronicle drag racing's pioneers

 

Thermo-Tec Automotive Products posts three lessons on the PWA University website

Thermo-Tec Automotive Products posts three lessons on the PWA University website

 
 

Photography

Please see the photo gallery for examples.

 

Sales/Technical training lessons

Thermo-Tec PWA University Lesson One

Thermo-Tec PWA University Lesson One

 
 

Marketing Brochures

The two brochures pictured were done in the late 1990s for Pioneer, Inc., of Meridian, Mississippi.

The blue covered brochure was commissioned by Pioneer’s then parent company, UIS Inc. as a part of a corporation-wide effort to produce a series of informational pieces from each of the subsidiaries for stockholders, financial institutions and other related areas. The goal was to develop a piece up to 12 pages which would tell that subsidiary’s story in words and images. In 12 pages, with the assistance of a very talented art designer, Kathy Amato, plus content input from Pioneer’s marketing and sales departments, Pioneer’s story was told in an attractive design.

The Pioneer, Inc. was so pleased with the corporate brochure; they commissioned a 20-page four-color brochure directed at the warehouse-distributor customers and employees for Pioneer’s large Driveline Products line. The brochure included sales and marketing materials, interspersed with technical tips for common driveline problems. The design was done by another talented graphic artist, Annette Tymcio, who also oversaw the design and photography of all the Pioneer product line catalogs in 1998.

Additionally, several point of purchase materials were done including packaging and store posters (including one in Spanish for Mexico, Central and South American markets); plus several ad slicks for distributor or local retail stores (refer to the Driveline brochure link, page 18 and19).

Pioneer Corporate Brochure

Pioneer Corporate Brochure

 

Pioneer Driveline Brochure

Pioneer Driveline Brochure

 

Pioneer Pacesetter Newsletter

Pioneer Pacesetter Newsletter

 
 

Script writing

This video is for an infomercial done for Quarter Mile Entertainment Foundation/PROJECT 1320.

It features Jon Lundberg describing the need to make PROJECT 1320 a reality. The piece was shot, edited and produced by Stephen Kyrstek and his team at SyntheticHuman Pictures, LLC.